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    MCIT Organizes Training for Female Entrepreneurs on Digital Marketing in Alexandria

    Date published: 30 January 2020

    The Central Department for Community Development at the Ministry of Communications and Information Technology (MCIT) is organizing a training program for female entrepreneurs on social media marketing skills, in Alexandria, on February 1-5.

    The program includes a number of topics that aim to support women to develop their projects and use digital marketing to boost their projects marketing.

    Topics include introduction to marketing basics, preparing an effective marketing hybrid for small and micro enterprises, digital marketing advantages for women, assessing and analyzing the current situation, compared to the target market, and developing womenís competitive skills.

    This is in addition to choosing the best marketing strategy, based on scientific grounds, choosing the target audience for advertising and marketing campaigns, preparing an effective digital marketing plan, creating and managing marketing campaigns on Facebook, Instagram and YouTube, as well as providing support and consultation for womenís marketing plans.

    The training is one of the specialized programs organized as part of the ongoing activities of Qodwa-Tech initiative that MCIT launched to empower women economically and socially, and enhance their digital inclusion. It is implemented within the framework of Egyptís 2030 Sustainable Development Goals (SDGs) that targets developing human capital, especially women.

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