17 August 2021
ITIDA, AUC Cooperate to Support Female Entrepreneurs through 'Heya Raeda' 2021 Program

The Technology Innovation and Entrepreneurship Center (TIEC) of the Information Technology Industry Development Agency (ITIDA) is organizing Heya Raeda 2021 program, in collaboration with the American University in Cairo (AUC) Center for Entrepreneurship and Innovation (CEI) and School of Continuing Education (SCE), to support female entrepreneurs.
This year’s round of Heya Raeda 2021 program was developed by ITIDA and TIEC, and will be delivered by AUC School of Business’s CEI and SCE to train female entrepreneurs on startup methodologies, concepts and cultivate their business development skills.
The program will employ interactive webinars and online training modules, which incorporate generating and validating ideas, business modeling, communication skills, strategies and key technology enablers. The program will also incorporate a range of guest speakers and participant pitches.
The collaboration between ITIDA and the AUC aims to instill entrepreneurial spirit and encourage female entrepreneurs in the ICT sector, with ITIDA targeting supporting 300 early-stage projects of female entrepreneurs, representing a 60% increase in the total number of beneficiaries in the past three rounds of the program, around 500 participants.
The program reaches out female entrepreneurs and helps them start their own projects, with focus on the logical side of business development rather than a theoretical approach.
The program aims to induce the basic business development functions as a secondary practical skill set, allowing female entrepreneurs to efficiently run successful operations, reduce the waste of resources and opportunities, and help them join other entrepreneurship programs within TIEC and the ecosystem at large.
The primary target audience of the program is female entrepreneurs whose product is technology, including a website, a mobile application, a software, or an Internet of Things (IoT)-powered platform; or those who use technology as an assistive factor to commercialize their products, such as craft or Do It Yourself (DIY) products.
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