The Central Department for Digital Community Development at the Ministry of Communications and Information Technology (MCIT) has concluded the training of the 18th, 19th and 20th batches of female entrepreneurs and craftswomen on social media marketing skills. The free training was organized online as part of Qodwa-Tech initiative for empowering women.
During the closing session, the trainees shared their views on the training content. The session highlighted the importance of developing the content to meet different requirements and changes, and how important it is for trainees to apply what they learnt to adapt with those changes.
The session also discussed the awareness-raising role that Qodwa-Tech plays and the importance of acquiring digital marketing skills as one of the tools that pave the way for female entrepreneurs and craftswomen to compete in the e-commerce world.
Moreover, Qodwa-Tech team explained to the trainees the significance of playing a role in the society by becoming leaders and sharing the experiences they obtained with their peers. The aim is to reach a large number of craftswomen to benefit from the free training programs that MCIT offers, which reflect the great importance that the country attaches to both handicrafts and women entrepreneurs.
The training was carried out in cooperation with the Micro, Small and Medium Enterprise Development Agency (MSMEDA), which recommended 12 entrepreneurs for the training, and the National Council for Women in Kafr El-Sheikh, which recommended eight entrepreneurs within the framework of the Memorandum of Understanding (MoU) between MCIT and Kafr El-Sheikh Governorate for achieving comprehensive technological development and building citizens’ digital capacity. In addition, the Do-It-Yourself initiative in Alexandria participated in the training, recommending 12 women.
The three batches had around 90 trainees from different governorates, including North Sinai, Kafr El-Sheikh, Alexandria, Qena, Fayoum, Aswan, Minya, Gharbia, Assiut, Damietta and New Valley. The trainees’ products varied between leather crafting, Nubian crafts, accessories, polymer clay and other handicrafts.
Relevantly, MCIT concluded the training of the third and fourth batches of female entrepreneurs and craftswomen on e-commerce skills, a program organized within Qodwa-Tech initiative for those who completed the social media marketing training program. The third round was organized on October 31- November 2, and the fourth on November 7-9.
Twenty five craftswomen joined the third batch; they were trained in e-commerce through a hands-on training on Muqbis, a platform that sells handmade products. The fourth batch, however, included 39 women; they received a hands-on training on Amazon website. The trainees came from different governorates, including Cairo, Giza, Aswan, Alexandria, North Sinai, Damietta, Sharqia, Dakahlia and Kafr El-Sheikh.
