5 December 2021
Egypt Post Wins PUMed Postal Innovation Award 2021

Egypt Post has won the 2021 Postal Innovation Award from the Postal Union for the Mediterranean (PUMed) for its "Yalla" mobile application for financial services.
The winners were announced during PUMed 13th General Assembly, which includes 15 European countries: Albania, Bosnia and Herzegovina, Croatia, Cyprus, France, Greece, Italy, Malta, Monaco, Montenegro, Portugal, Slovenia, Spain and Turkey, in addition to nine Arab countries: Egypt, Algeria, Jordan, Lebanon, Libya, Mauritania, Morocco, Syria and Tunisia.
Winning the Award is one in a series of accomplishments achieved by Egypt Post at regional and international levels. The achievement reflects the development made by Egypt Post in financial, governmental and postal services; the application of financial inclusion and digital transformation in different operations; and the creation of digital channels to facilitate citizens’ access to financial services.
The PUMed Innovation Award is presented through an annual competition organized by PUMed to select the top innovations developed by Member States. The submitted innovations are evaluated and a jury of five experts and two consultants makes a final evaluation of the top three submissions.
Egypt Post applied for the competition with Yalla mobile application, which was launched in conjunction with the jury’s evaluation of the submitted innovations. Yalla app won first place with 25 votes; Greece won second place with 15 votes, for submitting an automated parcel sorting solution; and Spain received five votes for proposing the distribution of neglected parcels to the needy, within the framework of social responsibility.
Along with Yalla Super app, Egypt Post created Yalla Card, a prepaid electronic card, allowing cashless payment through linking the Card to the app, enabling customers to obtain different services. Customers, through both the card and the app, can earn points within the Loyalty Program, shop online, pay bills, make instant money transfers, and earn reward points, vouchers and discounts.
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