Qodwa-Tech, a government-funded initiative for empowering women entrepreneurs, and the Micro, Small and Medium Enterprises Development Agency (MSMEDA) have co-organized a training session, titled “Benefits and facilitations for female SME owners to scale up their projects.”
The session introduced women entrepreneurs to digital marketing, helping them cope with the widespread adoption of e-commerce in markets and businesses.
The session was joined by digital marketing and e-commerce experts from MSMEDA. It introduced the different benefits packages, services and facilitations offered by MSMEDA in light of Law No. 152 of 2020 on the development of micro, small and medium-sized enterprises. Objectives of the law include supporting young entrepreneurs, men and women, as they set up projects, by simplifying and facilitating business start-up and offering technical and financial support.
Topics discussed during the session included how early-stage entrepreneurs can obtain benefits and facilitations and keep their projects running and successful, helping drive economic growth.
In addition, the session shed light on the power of marketing and explained how small businesses can attract more leads through trade fairs. Other topics discussed included the role of green marketing as a social and ethical responsibility in promoting products following regulations to protect the natural environment.
The session was held within the framework of the ongoing collaboration between Qodwa-Tech and MSMEDA as a development partner, to support entrepreneurs, particularly female SME owners; drive the growth of the startup ecosystem, and promote self-employment.
Qodwa-Tech was launched by the Ministry of Communications and Information Technology (MCIT) with the aim to support social and economic empowerment of Egyptian women in different parts of the country, especially remote and marginalized areas, using ICT. The initiative also focuses on representing women of the informal economy sector, motivating them to become entrepreneurs and enhancing their capabilities in ICT and FinTech, helping achieve financial inclusion and digital transformation.
